Trove helps families stay connected through daily conversation questions, fun activities, and a private memory archive that captures who your kids are — at every age. Built by parents, for every parent.
We started Trove because we kept forgetting things — the exact words, the funny answers, the small moments that turned out to matter. We wanted a simple way to ask better questions and hold onto what our kids said. So we built one.
One good question at the dinner table. A walk where someone actually talks. A moment you wrote down instead of just hoped you'd remember. Trove is built around small, consistent moments — because those are the ones that add up.
You won't remember what your 6-year-old said at breakfast. You won't remember the exact way your teenager described their first heartbreak. Trove captures it — so that someday, when it matters more than you can imagine right now, you'll have it.
When you ask a child about their dreams, their fears, their proudest moments — you're telling them they're worth knowing. That's not a small thing. The right question at the right age can open a door that stays open for years.
Parents. Grandparents. Stepparents. Guardians. Anyone who loves a kid and wants to stay close. We didn't build Trove for a particular kind of family or parenting style — connection matters in all of them.
A few things we care about that shape how we build.
One great question is worth more than a hundred mediocre ones. We'd rather send you one daily question that genuinely opens a door than overwhelm you with content. Quality of connection, not quantity of features.
Your family's memories are sacred. We will never sell your data, never monetize your children's answers, never serve ads. Your Trove belongs to you — not to an algorithm. We make money when you choose to pay us, and no other way.
We think hard about what makes families actually connect — not what looks good in a demo. Every question, every feature, every design choice is made with real families in mind, not trends or metrics.
We build for the long game. One question a day. Memories that accumulate over years. We are not interested in engagement metrics or screen time. We want you to close the app and go have the conversation.
Trove reaches families through communities that already exist. We go where parents gather, because the best endorsement is one parent telling another.
We are a small team. We are deliberate. We would rather do fewer things exceptionally than many things poorly. If a feature doesn't serve the core mission — real family connection — we don't build it.
"We are building the thing we wished existed when our kids were little."
Trove Family is an independent company — a small team of parents, designers, and developers who wanted a simpler way to stay connected with their kids and grandkids. We're not experts or academics. We just care about families, and we think good tools can make a real difference.
We're not venture-backed or optimizing for scale at any cost. We're a small team building something we genuinely believe in — a simple, private place for families to connect and remember.
Trove is our first product. It launches June 2026. We hope you'll be there.
"Trove makes it easy for families to connect through daily questions, shared activities, and memories that last."